In 2021, I joined the creative digital agency Parasol Island as a Creative Lead, focusing on digital campaigns and activation. I am responsible for the creative output of the Volkswagen account, overseeing the creative process from the initial briefing to final execution, and working closely with the client in an agile co-creation approach.
Before joining Parasol Island, I was a Creative Director at digital agencies Integr8 (MYTY) and Tylor Flynn, where I created impactfull campaigns and digital experiences, led large-scale pitches, and explored the startup ecosystem, its processes, and dependencies. As Lead Creative Producer at IBM iX Berlin, I redefined, built, and led the in-house creative production studio and its teams.
Previously, I served as an Executive Producer for the Austrian-based creative agency The Distillery, producing award-winning free ski movies for Redbull Media House. As a freelance Art Director for Adidas Brand Design, I contributed to projects for the Winter Olympics in Sochi, the Football World Cup in Brazil, and the renowned Predator Campaign.
Audi, Adidas Brand Design, Adidas Snowboarding, BMW, Deutsche Bahn, Downdays, Federal Centre for Health Education, Friends of Friends, Gestalten Publishers, Gore-Tex, IBM Global Services, Isuzu, MAN, MHP, MIGRO, Montblanc, NBC Universal Global Networks, O'Neill, PENNY, Pro7/Sat1 Group, Redbull Mediahouse, Schwäbisch Hall, Siemens, Vattenfall, Visit Berlin, Vodafone, Volkswagen, Volkswagen Commercial Vehicles, Volocopter.
I have received multiple international awards, including the Golden Award of Montreux, The New York Festivals, Eurobest, Best of Business to Business, German Design Award, World Media Award, Inkometa, and the iF3 Best European Freeski Film.
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