The smart assistant inside Volkswagen’s digital platform "We Experience“ helps organizing your day. The app also allows external suppliers to offer their services inside the Volkswagen digital ecosystem.

To raise awareness and demonstrate the platform's benefits to people and new suppliers, we made it more relatable by giving it a face and a name (Sabrina) and following her through the day.

Activation Strategy, Film- & Photoshoot, Digital Ads, TVC, Eventfilm, Social Content

Client: Volkswagen
Role: Lead Creative Producer
Agency: IBM iX Berlin