Insight: Europe’s largest automobile manufacturer is struggling to find the right people for the job. The competition is tough, and with new players on the rise, the stakes have never been higher.

Idea: We put the human factor in Volkswagen back to work and boosted the employer brand communication with a twinkle in the eye and creative storytelling across all touchpoints.

Scope: Brand Strategy, Digital Campaigning, Social Media Strategy, Always On Social Communication, Content Production, Website Optimization, Event Design, Event Communication, Change Management

Client: Volkswagen
Role: Creative Direction
Agency: Parasol Island