Insight: During the Covid-19 lockdown, we were confined, separated from loved ones, and unable to travel. After restrictions lifted, everyone was eager to travel again. But why choose Berlin?

Idea: Berlin embodies freedom of movement. Its dynamic energy engages all your senses. We show Berlin's unique, carefree vibe and pay tribute to the newly gained freedom with a dance. Berlin moves you!

Scope: Digital OOH campaign, rollout in major cities across five European countries, film and photo production, online and social media assets, print and digital ads, magazine and blog features.

Client: Berlin Tourism
Role: Creative Direction
Agency: Parasol Island