Insight: The iX Powerhouse is the in-house creative production unit of IBM iX, helping to find new and innovative ways to promote and activate the company’s products and services.
Approach: Using creative storytelling to transform technical solutions into engaging narratives that demonstrate the benefits of technology and how it can improve people’s lives.
Scope: Product Activation, Film- & Photoshoots, Casefilms, Social Content; Global Ambassador Programme, Networking Events, Teambuilding
Role: Lead Creative Producer, Brand Ambassador
Agency: IBM iX Berlin