Insight: Downdays is Europe’s leading online magazine and platform for freeski culture, providing freeski enthusiasts with everything they are looking for off the piste.

Idea: The clean black-and-white design serves as a framework for the colorful and vivid freeski culture, allowing every facet of the sport to unfold and flourish.

Scope: Brand design, logo design, website, print magazine, distribution concept, app design, digital communication assets, artist collaborations, and more…

Client: Downdays
Role: Creative Direction
Agency: The Distillery