Deutsche Bahn is not just trains but furthermore provides solutions for getting home from the final station or finding city transport that isn't a taxi or adding extra traffic.
DB already excel in offering numerous mobility solutions, partnerships, and new transport concepts that are also sustainable and affordable for everyone. Unfortunately, many people still see them as just trains. It's time to change that with a series of entertaining explainer videos for social media and a modular storytelling concept adaptable to various topics and formats.
Scope: Creative storytelling concept and strategy, script, moods, style frames, storyboard, 3D visualization
Client: Deutsche Bahn
Role: Creative Direction
Agency: Parasol Island