The Audi Q6 eTron is the most progressive car in its class. It unites humans and technology through groundbreaking new features and provides a seamless, unprecedented driving experience.

"Driven by Progress" tells the story of the new Audi Q6 e-Tron by exploring why people challenge the status quo. It showcases the people it's built for and the drive behind their desire to go further.

DOOH Campaign, Creators Cooperation, Event Design, Interactive Landingpage, Social Communication, Content Production

Scope: Brand Activation
Role: Creative Direction
Agency: Parasol Island