Insight: During the Covid-19 lockdown, we were confined, separated from loved ones, and unable to travel. After restrictions lifted, everyone was eager to travel again. But why choose Berlin?

Idea: Berlin embodies freedom of movement. Its dynamic energy engages all your senses. We show Berlin's unique, carefree vibe and pay tribute to the newly gained freedom with a dance. Berlin moves you!

Scope: Digital OOH campaign, rollout in major cities across five European countries, film and photo production, online and social media assets, print and digital ads, magazine and blog features.

Client: Berlin Tourism
Role: Creative Direction
Agency: Parasol Island

Insight: Europe’s largest automobile manufacturer is struggling to find the right people for the job. The competition is tough, and with new players on the rise, the stakes have never been higher.

Idea: We put the human factor in Volkswagen back to work and boosted the employer brand communication with a twinkle in the eye and creative storytelling across all touchpoints.

Scope: Brand Strategy, Digital Campaigning, Social Media Strategy, Always On Social Communication, Content Production, Website Optimization, Event Design, Event Communication, Change Management

Client: Volkswagen
Role: Creative Direction
Agency: Parasol Island

Insight: In a competitive market and talent war, a consistent employer brand is essential for Volkswagen, to stand out as an employer of choice, enhancing overall performance and long-term success.

Idea: "Mobility at Heart" honors the company's heritage of innovation in transportation, creating a unifying element, ensuring that everyone at Volkswagen feels connected.

Scope: Brand Strategy, Brand Design, Photo and Film production, DOOH Campaign, 360° communications. Special focus on internal communication and implementation of the brand. 

Client: Volkswagen
Role: Creative Direction
Agency: Parasol Island

Insight: Contrary to popular believe, Vattenfall is creating most of the energy it provides in a fossil free smart mix of sustainable technologies such as wind turbines and waterpower.

Idea: Vattenfall aims to inspire others and help make society fossil-free within 20 years. By doing so, we position Vattenfall as a leader in fossil-free living and create a supportive ecosystem that provides ideas and advice for a more sustainable life.

Scope: Brand Strategy & Design, Digital Brand Campaign, Always-On Social Content, Web Development, UX, UI, SEO for Website, Landingpage & App; Shop Design, Print Magazine, Digital Ads

Client: Vattenfall
Role: Creative Direction
Agency: Integr8 (MYTY Group)

Insight: The smart assistant inside Volkswagen’s digital platform "We Experience“ helps organizing your day. The app also allows external suppliers to offer their services inside the Volkswagen digital ecosystem.

Idea: To raise awareness and demonstrate the platform's benefits to people and new suppliers, we made it more relatable by giving it a face and a name (Sabrina) and following her through the day.

Scope: Activation Strategy, Film- & Photoshoot, Digital Ads, TVC, Eventfilm, Social Content

Client: Volkswagen
Role: Lead Creative Producer
Agency: IBM iX Berlin

Insight: The iX Powerhouse is the in-house creative production unit of IBM iX, helping to find new and innovative ways to promote and activate the company’s products and services.

Approach: Using creative storytelling to transform technical solutions into engaging narratives that demonstrate the benefits of technology and how it can improve people’s lives.

Scope: Product Activation, Film- & Photoshoots, Casefilms, Social Content; Global Ambassador Programme, Networking Events, Teambuilding

Role: Lead Creative Producer, Brand Ambassador
Agency: IBM iX Berlin

Scope: Conceptual Design & Exploration

Client: adidas Brand Design
Role: Art Direction

Insight: Downdays is Europe’s leading online magazine and platform for freeski culture, providing freeski enthusiasts with everything they are looking for off the piste.

Idea: The clean black-and-white design serves as a framework for the colorful and vivid freeski culture, allowing every facet of the sport to unfold and flourish.

Scope: Brand design, logo design, website, print magazine, distribution concept, app design, digital communication assets, artist collaborations, and more…

Client: Downdays
Role: Creative Direction
Agency: The Distillery